The Supersport T20 series promotion – often directed in the studio as if it were an epic movie. It is sound that you can SEE. (Favourite direction from a creative director in the recording studio: “Imagine you’re the merciless captain of a pirate ship which is on the verge of mutiny!”

Jadav’s story is the ultimate expression of one person acting consistently to achieve extraordinary results,” says OFYT’s (Old Friends Young Talent) National Creative Director, Chris Gotz.

The copy was from Tad Cuff, a gem of a storyteller. When you’re offered gold on the page, most of the voice work is done already. Jadav Payeng – the ‘Forest Man of India’ is the legendary voice at the top of the ad – not mine. I am the supporting act that follows.